Launch parties or Release events were events held after the release of an expansion set. The format for each release tournament was DCI sanctioned sealed deck. Players build decks with cards from the new set. Release card or Launch promos have been given out at releases since 8th Edition.
Their has always been some sort of release event for as long as I can remember. Usually it would be on a Friday night along with a tournament with the new stuff that comes out. Honestly, I have always felt like this was a good idea for the players that have been actively playing the game for a while. I on the other hand have been more of a collector and would watch from a far and pick up a pack or two later.
I have always found myself a little more nervous to go into a release event and play. Watching was always a good time though!
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